The last fair was in Zaragoza, Spain in 2008, and the next will be held right here in Korea--Yeosu--in 2012. These are both "recognised" fairs, smaller in scale, and lasting only three months. Yeosu, 여수시, 麗水市, literally "peaceful water city", is the largest city in Jeollanam-do at the center of Korea's south coast. The theme of Yeosu 2012 will be: "The Living Ocean and Coast: Diversity of Resources and Sustainable Activities". Frankly, I think Okinawa 1975 said it better: "The Sea We Would Like to See".
But getting back to Shanghai 2010, it is expected to shatter almost every world's fair record. Size: 1300-acre site straddling the Huangpu River; attendance: 70-100 million people projected (for comparison, all Disney parks combined draw about 60 million in a six month span); participation: 200 countries will be represented. The theme is "Better City, Better Life".
Korea looks to have a really cool pavilion; you can learn about it here (includes a nice video): http:// www.expo2010-korea.or.kr /en/kopavilion/ kor_tour.jsp. The pavilion is a multidimensional cube with 3-D Hangeul characters. The mascot is "Dauri", which means "everyone living in harmony."
But none of this is the concern of the Korea Times article I mentioned at top, which has the following headline: 1900 Korean pavilion in Paris Expo disclosed. Vicente Gonzales Loscertales, head of the BIE (a Paris-based body that sanctions world fair events), donated several rare documents relating to the fin de siecle Universal Exposition. Korea put in its first fair appearance at the 1893 Columbian Exposition in Chicago, famous among other things for the first Ferris Wheel.
Le Petit Journal, a French daily, covered the Korean Pavilion at the 1900 Paris Expo:
"The charm of this wooden building, colored in primary colors and covered with a roof of Far East beauty, attracts the public gaze," the newspaper said.[...] "The pavilion impresses visitors portraying Korean resources and industry as it displays collections of the king and artifacts brought by French who lived in Korea."