It's no "Too Drunk to Fuck", I'll grant you, but come on.
Chuck Sheperd's "News of the Weird" has a story this week about South Korea, referenced from Bloomberg, with the title "Men Want To Be Pretty, Too":
For some reason, South Korea (with about one-sixth the men that America has) is the world's largest consumer of male cosmetics, with its leading company approaching $1 billion a year in sales. According to a September Bloomberg Business Week dispatch, South Korean males became fascinated with the country's 2002 World Cup soccer team's "flower men," who had smooth, flawless skin, and the craze took off from there. Said a male college student, "Having a clean, neat face makes you look sophisticated and creates an image that you can handle yourself well." Makeup routines include drawing "thicker, bolder" eyebrows and, of course, expert application of lipstick. Said one admiring woman, "I feel like I have more to talk about with guys who use makeup." [Bloomberg Business Week, 9-17-2012]